Unilever Looks to Recover Lost Indian Glory

As competition heats up, India’s top consumer-products company woos affluent shoppers with global brands like Dove, while cooking up its foods biz
by Nandini Lakshman
The middle-aged Briton strolling the aisles and checking out the products doesn’t attract much notice from other shoppers in Mumbai’s Hypercity, the India hypermarket chain. That’s how Douglas Baillie likes it. Baillie, [...]

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KCB gets it right

Ad: “I wanna be with KCB “
Client:  KCB
Kenya Commercial bank is one of Kenya’s largest indigenous banks with an asset base of over 100 billion shillings. After a period of bad losses and government interference in the 90’s, KCB re-branded and set course to reduce their non-performing loans portfolio, which has become one of their [...]

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Africa’s mobile revolution

Check out this report on Africa’s mobile revolution from Businessweek.com, Africa is rising up and the whole world is taking notice.
Upwardly Mobile In Africa
How basic cell phones are sparking economic hope and growth in emerging—and even non-emerging—nations
[...]

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Another one from Nokia, Grey SA

Commercial break
Ad:        “New Job ”
Client:        Nokia 2110 – Nokia Corporation
From humble beginnings way back in 1865 as a paper mill, Nokia  a Finish company has grown to be the number 1 handset manufacturer worldwide. In Africa they have designed different types of handsets that are unique to African conditions and that has seen [...]

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Celtel Rebranding yet again? new service to be called Zein…

After the recent completion of the purchase of Celtel International by Kuwait’s MTC word on the street is Celtel is set to rebrand to Zein in the African market. As much as this decision might make alot of sense in a boardroom in Netherlands here on the ground in Nairobi it seems to be a [...]

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the makings of a local giant

THE MAKING OF A KENYAN WAL-MART

BY KATE WAYUA

NAIROBI – Just outside the Nakumatt offices on a quiet dusty road off Mombasa Road, stands an imposing sculpture of an elephant. Probably in this building, nothing else gets more prominence than this signature. Several of them seat on a large cabinet next to the Operations Director Mr [...]

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Safaricom goofs…

Safaricom mobile phone subscribers now have reason to smile after the phone company promised to refund KSh260,000 to subscribers for 53,410 failed short message services that were sent to Telkom Kenya’s wireless network.
On Monday, Alex Gakuru, chair of the ICT Consumers Association of Kenya circulated an email requesting petitions by consumers to assist in filing [...]

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Peter marangi, the duracoat ad continues to get rave reviews…

Good things
I saw a good ad on Friday (July 20), by Duracoat. The one featuring a guy called Marangi. I saw it while waiting for Die Hard 4.0 to [...]

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Always Fresh…an innovative product with a good ad

In 2005 Procter and Gamble (P&G) acquired Gillette to form one of the largest consumer- goods company in the world. Some of the brands under P&G’s portfolio here in Kenya include Always, Pampers, Gillette, Oral –B, Ariel, Vicks and Duracell amongst others.
This year alone, P&G has launched two variants of Always – Always Nights and [...]

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Flattering a detergent?…what was the Dettol brand manager thinking?

Reckitt Benckiser was formed as a result of the merger between Reckitt & Colman and Benckeiser and in 2005 acquired the Boots Healthcare International. Brands by Reckitt Benckeiser include Jik, Harpic, Mortein Doom, Strepsils, Clearsil and Dettol, their most renowned brand in Kenya
In their new Dettol soap ad, we see a group of boys standing [...]

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