Ad: “Peter Marangi”
Client: Duracoat – Basco Products
Basco Products Kenya Ltd, better known as ‘Basco Paints’ introduced the Duracoat branded range of paints into the East African market in 998. Soon after they launched their colour mania concept – a computerized tinting system which helps customers pick paint colours accurately. Their last ad featured a typical couple going through their newly purchased house to decide the right colours for each room. The ad humorously conveys the message that; when it comes to colours most men are limited to red, blue and yellow – the primary colours – as their broadest spectrum to choose from.
In their new ad, a guy in blue overalls steps up to the camera and proceeds to take us through the steps one needs to go through before undertaking a paint job. For a layman like me, the steps are quite useful and are interjected with slapstick humour between him and his assistant, which makes it even more engaging and memorable. By the time he has finished talking about applying the first and the second coat of paint, he has captured your complete attention and then poses to introduce himself, in his heavy kikuyu accent, “I’m Peter Marangi, and I know about paint.”
This is an enjoyable ad to watch that is equally creative. It’s testimonial nature makes the ad very credible and appealing to all target audiences. It’s the kind of ad that has a strong call to action and leaves the audience with no doubt in their minds that they want to purchase the product. When they think about Peter Marangi they associate him with paint and with DuraCoat. It’s a simple idea running on the ‘Ask the experts’ platform that is executed brilliantly.
First it was DSTV the incummbent with the rights to air matches but now have 20% of the matches. Then GTV who claim to have 80% of all the matches… finally NTV ran an ad in todays paper announcing they will be screening premiership matches for free…
A brilliant idea i know where my loyalties will be come he start of the season which is in 2 weeks time
Kenya is a wonderful country to live in and for those of you who haven’t lived in shaggz let me enlighten you a bit. Being a tab bit older than most i did spend my share of time at cucu’s when young. We used to use a pit latrine and a bathroom which was outside. The soap we used back then was one among 2 Unilever brands…Rexona or Lifebuoy. Our reasons for using Lifebuoy had nothing to do with the fact that it was good soap, far from it, they advertised it as the soap for strong men and since we wanted to be strong men we used it. I do remember after bathing one could apply a bit on the legs so they don’t “parara” (remain dry). So its with nostalgic memories i watched their new ad promoting Lifebuoy in this market, a soap that was last seen on our supermarket shelves over 10 years ago.
So is Unilever reviving thier old brands and if they are could place in a request for a return of Treetops the iconic juice brand back then…
The recent news from the 8th parliament is the MP’s want a severance package and other benefits that total to more than 6 million shillings at the end of thier current term of parliament. These are the people leading the country who should be thinking about our collective development but no they are just thinking about thier interests.
Is there no MP who can stand and be counted for being brave enough to oppose the oppression or do they just think of their stomachs?
At the same time there are proposals to increase the number of constituencies but you must understand if this are their habits we are right to be apprehensive about the new constituencies. I think its a good idea if development was to get to the grassroot levels but knowing Kenyan politics they might be created in very undeserving areas.
I don’t agree with the ODM guys for opposing the creation of new constituencies since in they are arguing based on numbers… i think ODM needs to re-evaluate thier stance coz as it is they have no basis to argue against new constituencies
Finally one of the Big 4 joins PesaPoint, Standard Chartered Bank. I wonder what took them too long as Pesa Point is the ideal way to go. I remember before Pesa Pointa trip out of town would include one having to carry all the money they would need since some of the banks didnt have an extensive network. Pesa Point now enables us to withdraw cash from more than 110 locations countrywide some in very remote towns and all sorts of unexpected places.
I had an argument last week with a banker on who the big 4 banks are. In his assertion backed by facts the big 4 are Barclays, Standard Chartered, KCB and National Bank. In my opinion backed by perception they are Barclays, KCB, Standard Chartered and Cooperative bank. No doubt he is right as the figures support him but for me perception matters more since if people dont value your brand what’s its worth?
Well we should commend Equity Bank for proving to all the other banks that banking on the masses can be very profitable. Barclays Bank has now opened up 32 new branches across Kenya. A good idea though after the arrogance they show’d in year past it would take alot to get me to even consider being their customers.
Are they sure they will be able to sustain this branches in years to come or are they going to go ahead and close them if they don’t prove profitable. Does it make sense to have a Nairobi West and South C Red Cross branch?
Guess only time will if this proves to be the midas touch for Barclays Bank