Well finally after a 3 month wait Telkom Kenya has launched the Orange Brand into the Kenyan market which joins the roster of on of the few anglophone countries with the Orange Brand. Of course coming into a market where the run away leader Safaricom has over 10 million subscribers its going to be quite a task.
Already Zain is showing some renewed effort at trying to learn and understand the local market which is one of their only loss making operation in 21 countries. Unfortunately for Orange, success in the Kenyan market is not exactly a guarantee one does need to know and understand the local market. As Michael Joseph did say Kenyans are very peculiar people. He did get flack for it but 4 years down the road he was very right.