Ad: “Twende, Twende’
Client: Orange – Telkom Kenya
Telkom Kenya for a long while has been the big non-profitable fixed line operator with an ailing infrastructure and riddled with bureaucracy. Last year the government sold a controlling stake to France Telkom and also gave Telkom Kenya a mobile network license. Over the last few months Telkom Kenya has rebranded to sport a new logo and introduced the Orange brand into the local market.
Orange, is the brand used by France Telecom for its mobile network operator and Internet service provider subsidiaries. The brand was created in 1994 for Hutchison Telecom‘s UK mobile phone network, which was acquired by France Telecom in 2001. Orange across the world has over 100 million customers in more than 20 countries.
In their new ad which is currently running we open on a small girl in one of the cities estates as she throwns a leso down to a boy on the ground floor. We then go through different scenes of different people will different cloths and materials all joyful as they come together to head to one location.
The scene changes and we see them walking up the side of a hill to a central location. We can see they are many different and diverse people from all walks of life. They proceed to get together and we can see them working on something that involves all the pieces of material with the occasional sideshows. At the very end the camera pulls back and we see all of them holding a rope and then we see what they have been working on. A big colourful kite flying in the air with many diverse colourful colours which are as colourful as the Kenyan people. The ad features a well known song by Kenyan renown artist Eric Wainaina “twende , Twende’ all the way to the end. The ad ends with the Orange logo and the line “together we can do more.”
Its not always that you find a commercial that is inspiring and uplifting by directly showing things that happen in everyday life in the life’s of different people so well like this Orange commercial. The scenes are natural and at the very end getting to see how together people can get accomplish more. The choice of the song “Twende Twende” by Eric Wainaina was just genius and this ad deserves 2 thumbs up for a job well done.