Ad: “Gentle on baby, gentle on you’
Client: Johnson & Johnson Kenya
Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson’s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses. Currently Johnson and Johnson has over 250 operating companies in 57 countries around the world.
In Kenya Johnson &Johnson moved closed their manufacturing operations in Kenya and appointed a marketing and distribution partner to supply their products. Some of their products like their baby care range have kept their premier positioning as the most loved products for babies locally
In this ad we see a very cute young baby in those private moments of bath time as he enjoys as his mother baths him. He kicks around excitedly as different surfaces are washed, then we see as he is dried with a towel. His mum then applies Johnson and Johnson baby oil which is gentle on baby and we can see the baby is quite happy. The mother then applies some baby oil on herself and the ad ends on a shot where we are looking through what looks like a glass pane showing the baby’s soft face. The pane is moved and we find out infact it’s the mother’s soft face since she uses Johnson and Johnson baby care range. The ad ends on the pack shot and the line “best for baby, best for you.”
A nice emotional ad from Johnson & Johnson that highlighting those special moments shared between mother and child. We know mothers will always want the very best for their babies and showing the use of Johnson and Johnson they are doing the very best for their babies which is also good for their skin. A well done emotional and convincing ad.