I dont ordinarily look at at lotion ads as i am never in the market to buy lotion. For the longest time i have been content to use Vaseline petroleum jelly and it works very well. So the other day driving on the highway i came across the new Sheila Mwanyiga Vaseline Cocoa butter lotion ad and i looked, not once but twice as i was driving at 80kph!!!
I was shocked, how now? Why? on a highway? Let me explain…Sheila Mwanyiga is every mans dream, she is a very pretty lady with a killer smile and curves at all the right places. If you wanted to get the attention of a room of men all you need is for Sheila to walk in. Enough done, i mean the figures for Tusker Project Fame have been on the rise and i think a substantial part of that is due to the fact she is a co host.
So you already have the attention of men, by just getting her to show up guess what happens when you put her on a billboard not wearing alot on a highway? Pandemonium as men take more than one look and lose their way especially if its a highway. And i have actually seen more men buying the Vaseline Cocoa butter in the supermarket, so it must be working. I think it does take a very bold brand manager to do this and if i were in the same shoes……………….i’d do the same.