This is exactly what i was afraid of. Everyone wanting to touch Kenyans’ patriotic nerve. This could be a Safaricom, Zain or even Equity Bank ad. It’s only the power lines that make it KPLC. The narrator helps but his narration could be changed to suit any of the above brands.
It’s a good ad nonetheless.
I’m not sure, maybe because of living in Nigeria the last few months and having super unreliable supply so throughout the whole Ad at the back of my mind I kept thinking of the random blackouts that could happen esp when I saw the baby in the incubator and the guy getting shocked back to life all I could think was, “Woi KPLC please don’t take light!”
Or perhaps it’s just right off the back of Niko na Safaricom which sucked all our Kenyan pride right out of us! It’s a well shot Ad but on the copy they should have tried harder.
@Douglas but wasn’t it you or someone else who said it? When Marangi came on the scene even NIC Bank wanted us to create a Marangi for their brand. Now everyone wants to put a “Niko Na…” twist to their brand.
@BK not sure if you should call this a re-branding of KPLC cause I was waiting to see a new logo or look & feel. However, I just felt that this was a new campaign for them. Who is the agency with this account?
Personally, i’m just tired of the ‘landscape’ thing. If everyone does it it’s gonna suck. That’s the kind of ad you want to see only once in a while and done well. These guys did it well, but coming after the Safaricom ad it’s already been done. I could think of a hundred ways to do a KPLC ad!
@Douglas when you said 100 ways to do a KPLC Ad I just thought of a silly concept where the Ad starts with a blackout – which is what they’re are famous for now – then we get to see the whole panic process behind the scenes of getting the lights back on… tagline at the end “KPLC – We are really really trying, give us a break.”
Or the flip side could be that we see various hilarious scenarios of people finding themselves in blackouts and what they do before the lights come back on with the tagline at the end being “KPLC – Inspiring Creativity” 馃榾
Feeling guilty for all your comments?! *insert evil laugh*… I’ve been listening to it on radio and the song sounds better than the one for Safcom… dunno if am being biased though.
Hahahaha, yeah, maybe a little guilty. But i disagree on the song. That safcom song sounds awesome!! Although i heard a different one that Kanjii pitched to Safcom with. Puts everything else to shame! Kanjii’s the most talented guy on the eastern hemisphere.
Impossible. They’re trying to sell it to Zain, so it’s like a state secret. I’m actually housemates with one of the producers and that’s how i git to hear it.
@BK & Douglas… I was thinking that since Airtel is taking the whole Pan-African angle, and Safaricom then “We are Kenyan” positioning… Orange should capitalize on the new counties being formed and localize their campaign to County levels and say “THIS IS ORANGE COUNTY” (based (not inspired by) on the TV series OC)
i like that too yaani you guys crack me up. Well budget at Orange are usually miniscule but its worth an effort…So how do we get the jingel. About the be my gashungwa campaign that wont fly will be kicked out since they try not to position Orange as the fruit
Miniscule budgets are creative challenges. They enable you to sharpen your skills.
@BK it makes sense that they wouldn’t want to position themselves as the fruit… but I was thinking we take old school forms of communication that I’m not sure if they are done anymore and find a way to put Orange in there…e.g. a guy “tuning” a mama meanwhile she’s there drawing maps on the ground…
I’ve not been home but thinking since Orange have introduced products like “OrangeMoney” we could find a way to tie them into the cliche Vals/Christmas communication of gift your loved ones something from Orange.
BrandKemistry 
This is exactly what i was afraid of. Everyone wanting to touch Kenyans’ patriotic nerve. This could be a Safaricom, Zain or even Equity Bank ad. It’s only the power lines that make it KPLC. The narrator helps but his narration could be changed to suit any of the above brands.
It’s a good ad nonetheless.
I’m not sure, maybe because of living in Nigeria the last few months and having super unreliable supply so throughout the whole Ad at the back of my mind I kept thinking of the random blackouts that could happen esp when I saw the baby in the incubator and the guy getting shocked back to life all I could think was, “Woi KPLC please don’t take light!”
Or perhaps it’s just right off the back of Niko na Safaricom which sucked all our Kenyan pride right out of us! It’s a well shot Ad but on the copy they should have tried harder.
@Douglas but wasn’t it you or someone else who said it? When Marangi came on the scene even NIC Bank wanted us to create a Marangi for their brand. Now everyone wants to put a “Niko Na…” twist to their brand.
@BK not sure if you should call this a re-branding of KPLC cause I was waiting to see a new logo or look & feel. However, I just felt that this was a new campaign for them. Who is the agency with this account?
Personally, i’m just tired of the ‘landscape’ thing. If everyone does it it’s gonna suck. That’s the kind of ad you want to see only once in a while and done well. These guys did it well, but coming after the Safaricom ad it’s already been done. I could think of a hundred ways to do a KPLC ad!
@Douglas when you said 100 ways to do a KPLC Ad I just thought of a silly concept where the Ad starts with a blackout – which is what they’re are famous for now – then we get to see the whole panic process behind the scenes of getting the lights back on… tagline at the end “KPLC – We are really really trying, give us a break.”
Or the flip side could be that we see various hilarious scenarios of people finding themselves in blackouts and what they do before the lights come back on with the tagline at the end being “KPLC – Inspiring Creativity” 馃榾
Hahahaha, Wambui the client would NEVER approve any of those concepts, but the public would love them!!
I like the song only, when the Voice Over is mute.
@Douglas it can be viral campaign… 馃榾
i like that idea…
If work wasn’t so much we could work on some anonymous viral ads… just do all those Ads clients wouldn’t approve but that the masses would love.
You know what? Yesterday i watched the ad at least three times and i think it’s growing on me!!
Feeling guilty for all your comments?! *insert evil laugh*… I’ve been listening to it on radio and the song sounds better than the one for Safcom… dunno if am being biased though.
Hahahaha, yeah, maybe a little guilty. But i disagree on the song. That safcom song sounds awesome!! Although i heard a different one that Kanjii pitched to Safcom with. Puts everything else to shame! Kanjii’s the most talented guy on the eastern hemisphere.
@Douglas can you share the Kanjii version?
Impossible. They’re trying to sell it to Zain, so it’s like a state secret. I’m actually housemates with one of the producers and that’s how i git to hear it.
Damn! Lucky you… hope AIRTEL buy it cause if Zain do I don’t see them using it. LOL!
maybe they should sell it to Orange
Orange seem to have very low budgets, do you think they’d buy it?
I walked right into that one, didn’t I?
Walk into it like walking into a wall…
@BK & Douglas… I was thinking that since Airtel is taking the whole Pan-African angle, and Safaricom then “We are Kenyan” positioning… Orange should capitalize on the new counties being formed and localize their campaign to County levels and say “THIS IS ORANGE COUNTY” (based (not inspired by) on the TV series OC)
Hahaha, you got jokes! Or they could change it to Swahili: “Hapa ni mashinani”. Actually has a ring to it, don’t you think?
He he… it does have a ring to it… “Mashinani yako, mashinani yetu.” Orange
Or they do a campaign called “Will you be my Gachungwa?” maybe we pitch it as a PJ 馃槈
seriously, let’s pitch that as a PJ, that sounds cool! “Will you be my gachungwa?” i love it!
I’m ndani… @BK?
i like that too yaani you guys crack me up. Well budget at Orange are usually miniscule but its worth an effort…So how do we get the jingel. About the be my gashungwa campaign that wont fly will be kicked out since they try not to position Orange as the fruit
Miniscule budgets are creative challenges. They enable you to sharpen your skills.
@BK it makes sense that they wouldn’t want to position themselves as the fruit… but I was thinking we take old school forms of communication that I’m not sure if they are done anymore and find a way to put Orange in there…e.g. a guy “tuning” a mama meanwhile she’s there drawing maps on the ground…
I’ve not been home but thinking since Orange have introduced products like “OrangeMoney” we could find a way to tie them into the cliche Vals/Christmas communication of gift your loved ones something from Orange.
#OfTheBatThinking
that’s really good thinking for tactical campaigns, Wambui.
@Douglas I agree, it can be a viral, tshirt, even text campaign….
I like the bottom of the trolley concept…the characters we chose can be pasted there begging for you to be their gashungwa…
http://designtutorials4u.com/40-of-the-most-interesting-and-creative-guerilla-and-ambient-advertising-campaigns/
Yeah, i saw this yesterday, it’s pretty good
Oh ok this Ad was for the KPLC IPO? Just heard it on radio. In context think it works?