Came across this ad for Sierra Premium beer currently running locally in Kenya. Sierra is a niche brewer in kenya with a brewing plant on Mombasa road which has grow over the last 3 years. As a premium beer Sierra has all but avoided having to fight directly with the giant EABL. I like this ad especially the fact that it’s shot with a sepia feel with the beer being in full colour?
What do you guys think about the ad?