See i have issues with KTB, big issues coz they always do a half baked job of trying to sell Kenya as a destination both locally and internationally. I actually think they concentrate more on selling Kenya internationally than locally and regionally. So i came across this campaign for Mozambique by DDB Maputo and i love it. I actually think we should do away with the Mozambique Logo and put the Magical Kenya logo.
See one of the very first campaigns i worked on at the first local DDB affiliate, CCL was Magical Kenya and they had amazing days with the tag enjoy a different Safari everyday. Where did all those good days and great ideas go to? KTB have anything to say for yourselfs?
Here are the Mozambique ads from this blog http://www.frederiksamuel.com/blog/