So lately the Kenyan advertising scene has been down a certain road that is traveled on time and time again. Looks like every brand is going down the road of Brand Endorsements especially fronted by a lot of multinational brands. I don’t know what the fixation with Endorsement/ Brand ambassadors is but its become a bit too common of late. Is it working?
Rexona – Wahu
Barclays – Maqbul
Airtel – Amani
Dettol – Judy Gichuru
PSI Mpango wa Kando – Jimmy Gathu
Others Include Samsung – Wyre, Harpic – Susana Owiyo & Nyambane, Tusker – Nameless