Brand endorsement Advertising season…is it working?

So lately the Kenyan advertising scene has been down a certain road that is traveled on time and time again. Looks like every brand is going down the road of Brand Endorsements especially fronted by a lot of multinational brands. I don’t know what the fixation with Endorsement/ Brand ambassadors is but its become a bit too common of late. Is it working?

Unilever

Rexona – Wahu

Barclays – Maqbul

Airtel – Amani

Dettol – Judy Gichuru

PSI Mpango wa Kando – Jimmy Gathu

Others Include Samsung – Wyre, Harpic – Susana Owiyo & Nyambane, Tusker – Nameless

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