Did KPLC really deserve an MSK award?

A question by Sunnywords on twitter brought up an interesting debate about the role of MSK currently known as the marketing Society of Kenya. In their last warrior awards KPLC, won 2 awards one for best rebrand of an existing brand and the second for a good corporate campaign. I know what you’re thinking KPLC, seriously? How did they even get an award?
The argument is MSK should know better, how do you award a company that consistently disappoints consumers, never delivers on the brand promise and is a big monopoly with no competitor thus no need to keep to any standards. From a technical standpoint KPLC did deserve the awards but in marketing isn’t the brand promise as important as the campaign or the ad?
The bigger question is what happened to MSK? The Marketing Society of Kenya was supposed to uphold the highest level of marketing but has been a limping association with no clear direction in the last 10 years. They even used to publish a marketing magazine called Sokoni quite a while back, but no more. You’d think with a council of who’s who in big marketing suites across the country the MSK wouldn’t be groping in the dark when it comes to matters marketing. Maybe it’s time to either restructure MSK or start an all inclusive new marketing association; While we are at it maybe there is an opportunity to also create an advertisers association as APA (Association of Practitioners in Advertising) is a dead association.
As for the APA looks like it did die a natural death, can’t remember the last time we held Advertising awards in Kenya.

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3 thoughts on “Did KPLC really deserve an MSK award?

  1. In my view, KPLC deserved an award, and at the same time, it didn’t deserve it. An award was in order for being a monopoly that did not live to its promise. This is so because without a competitor, it should always win. After all, who is making KPLC spend sleepless nights save for unsatisfied customers. KPLC is one great mess in Kenya’s public, yet by standards, it should be the leading provider of services to clients who are dependable on power for almost everything. On the other hand MSK did a shoddy job of painting a glamorous picture of KPLC as a successful venture. It should be only awarding firms thaty deliver and keep their promise.

  2. I think that they had every right/chance of winning, because the award was not for service delivery but for rebranding and for their corporate campaign. I dont think they had the best campaign, but their technical incompetence not withstanding, the award was for the campaign, not service delivery.

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