After their purchase of Crown Foods and subsequent renaming to Crown Beverages, SAB Miller has began their campaign to renter the local Kenyan beer drinking market. Last week they launched Redds in a non returnable bottle much like what Heineken is currently doing in this market. Redds which has been and will continue to be available in 330ml cans will now also be available in 330ml Non Returnable Bottles. Redds is more a brand targeting the stylish modern urban lady and we are yet to see if this will help increase thier current marketshare in the country.
Not so sure where the brand fits since locally we don’t have a Lite category. But maybe thats what SAB miller have up their sleeve and are looking to launch a Lite beer into this market next week on 8th December. Maybe it might be one of this three brands