The other day i saw the Toss Detergent TV ad where they took the radio script and made it into a TV ad. So I wondered is it the lack of creative belief or new creative ideas. Anyway I think Toss detergent’s creative, some of the very best TV ads and most definitely radio ads have gone to the dogs. I heard their new radio ad yesterday with some girl who is being followed by paparazzi since she washed her clothes with Toss. Its one of the shallowest ads I have listened to in quite a while.
On the same note why did Kapa have to change the brand name for Rina Sunflower oil to Rinsun?