So as we start 2019, maybe we should take a moment and look at those 2018 ads that made us stand up and take notice. Ads that inspired us and made us all warm inside. but also ads that attempted to hit the mark but missed it by a mile. Lets look at 10 ads that were good, very good or really really terrible.
Let’s start with Nike
Nike is that one brand that has been consistent through the years. With their edgy, inspiring, creative commercials they dont really shy from taking up the road less traveled. And in 2018, they reminded us just that with their ‘Dream Crazy’ Commercial. Featuring Colin Kaepernick, the NFL quarterback who started kneeling during the national anthem as a protest against racial injustice and systematic oppression in the country. The following week, and throughout the regular season, Kaepernick began kneeling during the anthem instead. The actions resulted in a wider protest movement, which intensified in September 2017 after president Donald Trump suggested that NFL owners should fire players who protest the national anthem.
The commercial showcases different athletes including Eliud Kipchoge our very own marathon record breaker. The different scenes in the commercial show different athlete’s engaging in different sporting disciplines. The pay off line is ‘Don’t ask if your dreams are crazy, ask if your dreams are crazy enough’
A brilliant commercial from a brilliant company who couldn’t have timed it better. It came out as Colin’s tiff with NFL and Donald Trump was still on going, which was an exceptionally bold move by Nike and the ad got massive support across the world though not without some controversy by a few people in the USA who are pro-Trump.
Let me know your thoughts on the same…was this the best ad of 2018?