About

I am a Kenyan marketing communications consultant interested in marketing, advertising and branding in Kenya and Africa in general. I believe that mass marketing doesn’t work as Africa is not just one big country. Also i will add my rants and raves about topical issues so if you want to find out my opinion, you can find it here

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5 thoughts on “About

  1. hi, was looking for someones’ comment on that NURU soap ad. I found it shady for the guy to pull out the bar-soap from his jacket pocket, then his finger nails distract you from the product as he holds it up. Then the out of sync voice-over to the video. At least instead of reaching for the bar-soap from his pocket, he should have been reaching for it from a supermarket shelf then pan/fizzle to the laundry ladies… and a hand model would have helped!

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